Microlearning Lesson

ESG: The Origin, Rise & Backlash

How ESG became mainstream and controversial

This short lesson looks at where ESG came from, why it gained momentum and why it has become one of the most debated topics in business and finance.

Join the Hub — €99/year

Lesson Overview

ESG beyond the noise

ESG was never meant to be a catch-all solution. Over time, it became one of the most visible and polarising ideas in finance and business.

This lesson looks at the origin of ESG, the forces that helped it grow and the reasons behind the backlash.

In this lesson, we explore:

  • The origin of ESG and why the original intent still matters
  • How sustainability challenges, regulation and market demand helped ESG move into the mainstream
  • What contributed to the backlash, including rapid growth, poor communication and misinformation
  • Why clarity, authenticity and practical implementation matter when discussing ESG today

Access This Lesson

This lesson is included in the Sustainable Investment Hub, with annual access to selected courses, guides, webinars and microlearning lessons on responsible investment, ESG and sustainability.

€99/year

Join the Hub

Short lessons. Clear thinking.

A practical look at how ESG developed, why it gained attention and why it continues to divide opinion.

Vincent McCarthy, CFA
Founder, Responsible Investment Institute®