Learning Module Overview

In an ideal world, companies would act sustainably because it’s the right thing to do. But in the real world, most businesses are driven by the profit motive.

This short learning module looks at how companies approach sustainability through a business lens — focused on revenue, costs, risk, and brand.

We explore:

• 📌 Why moral arguments rarely change behaviour
• 📌 The upside and downside forces that influence decisions
• 📌 How sustainability becomes relevant when it’s tied to value
• 📌 Why informed consumers play a key role in influencing business decisions

No jargon. Just a clear, practical look at what really drives action.